Planet Hollywood Las Vegas (previously known as "The Aladdin") is a casino resort on the Las Vegas Strip. Located in Clark County, Nevada, the resort is located in the unincorporated locale of Paradise, Nevada. Starwood Hotels & Resorts Worldwide is rebranding the PH condo towers as a Sheraton Hotel and will operate the condo portion of the project. Planet Hollywood rebranded and operates the rest of the property under the Planet Hollywood brand.
The property is owned by ObBiz, which is a partnership of Robert Earl, Bay Harbour Management and Starwood Hotels & Resorts Worldwide.
Tally-Ho and King's Crown
The first hotel was originally opened in 1963 as the Tally-Ho. It was later called King's Crown in 1964 and failed after six months when it was denied a gaming license. The building in which these resorts resided was demolished in 1998 to make way for the new Aladdin.
In 1966, the King's Crown was purchased by Milton Prell, and the hotel got a $3 million renovation, including a new 500 seat "Bagdad Theater" showroom. Prell turned the English-themed hotel into an Arabian Nights theme, but kept the original Tudor style room wings. A serrated canopy and a $750,000 15-story "Aladdin's Lamp" sign were also added.
The Aladdin opened on April 1, 1966, with flower petals pouring from the ceiling and onto guests as they entered the hall. One guest was composer-pianist Warren Richards. The opening entertainment included comedian Jackie Mason, the "Jet Set Revue," a musical review that showcased The Three Cheers and the Petite Rockette Dancers in the Bagdad Theatre.
Prell introduced an innovative main showroom policy by offering three completely different shows twice nightly with no cover or minimum charges.
The Aladdin contained a 9-hole golf course.
A little more than a year after it was opened, the Aladdin was host to Elvis and Priscilla Presley's wedding.
In August 1969, the Aladdin completed a $750,000 makeover including renovations to the Sinbad Lounge, which became enclosed and leveled above the casino floor with Arabic motif.
Also in 1969, Parvin Dohrmann Corporation took over the Aladdin, and in 1972, using the name Recrion Corporation, sold it to Sam Diamond, St. Louis politicians Peter Webbe and Sorkis Webbe, and St. Louis attorney Richard L. Daly for the price of just $5 million. Under the new owners, a $60 million face lift was conducted, including the addition of a 19-story tower and the new 7,500 seat Performing Arts Center replacing the golf course, which was $4 million over budget.
A $250,000 porte-cochere continued the tower's arabesques. The Aladdin also added a new $300,000 140-foot blockbuster sign with little neon, huge attraction panels and none of the arabesque of the Aladdin's original sign.
The Aladdin had a grand re-opening in 1976 with singer Neil Diamond being paid $750,000 for two shows.
In 1981 heavy metal band Iron Maiden played at the Aladdin - it was their first ever concert in America.
Wayne Newton was a part owner from 1980 to 1982.
The Aladdin closed on November 25, 1997. On April 27, 1998, the entire resort was imploded, except for the Aladdin Theatre, to make way for the construction of an entirely new casino.
The Aladdin was scheduled to reopen on August 17, 2000, at 6:00pm, with fireworks at 10:00pm. The opening was delayed while the Clark County building inspector completed its fire safety testing. Another delay was caused by last-minute repairs to the casino surveillance system. This left thousands of Aladdin visitors leaving in disappointment, as well as opening night hotel guests wondering where they'd spend the night. Many high-rollers waited out on the sidewalks in front of the Aladdin for hours. Most were unable to even get to their luggage, since the hotel had been locked down for testing. Aladdin employees tried to arrange alternate accommodations for the guests with Paris and Bellagio.
The Desert Passage mall mixed modern American stores with Middle Eastern motifs under a painted sky
Meanwhile, the Desert Passage mall was opened with I Dream of Jeannie star Barbara Eden opening the doors to let the large crowd in.
The Aladdin finally opened the next day at 7:45 A.M. 100 members of Culinary Workers Union Local 226, as well as an estimated 1,000 to 2,000 other workers were marching on Las Vegas Boulevard to protest the Aladdin opening without a union contract. Barbara Eden's speech as well as the other festivities were drowned out by the bullhorns and the rest of the protest.
The casino was in financial trouble from the start and was sold on June 20, 2003, to a partnership of Planet Hollywood and Starwood Hotels & Resorts Worldwide.
Renovations were carried out in stages, allowing the resort to remain open throughout. Planet Hollywood Las Vegas includes an expanded casino, new restaurants, new nightclub and retail space. A redesign of the facade and pedestrian plaza was intended to correct defects that made accessing the property from the sidewalks on The Strip difficult.
As of October 2007, about a third to half of the retail space formerly known as "The Desert Passage" had been converted into the new, Hollywood themed "Miracle Mile Shops." This includes new, black flooring in place of the old uneven cobblestone type walkway as well as the abandonment of the Arabian marketplace theme for a more conventional mall look. Despite the renovations, the popular rain show still exists and the V Theater still appears as it always has.
The new Aladdin before being rebranded as Planet Hollywood
After the casino was renovated, it was reopened on April 17, 2007 as Planet Hollywood Casino and Resort.
The attached Mediterranean-themed shopping mall, Desert Passage, was updated to reflect the resort's new Los Angeles theme, and was renamed Miracle Mile Shops.
The official grand opening of Planet Hollywood Casino and Resort was the weekend of November 16, 2007.
The Planet Hollywood restaurant, however, remains at The Forum Shops at Caesars.
Planet Hollywood has hip and modern architecture fitted to its Hollywood theme. It features a three-acre casino floor full of traditional gambling machines like slots, table games and the The Playing Field Race and Sports Book. This features 33 plasma screens, two jumbo screens and a section for VIP. Planet Hollywood is the first Las Vegas resort to offer table games dealt by young ladies in "chic lingerie". The Pleasure Pit is a section of the table games where this happens with go-go dancers entertaining the gamblers at the side.
The casino allows you to join the The a-List Players Club to receive exclusive rewards and special deals.
This can be accessed by taking an escalator in the casino or the elevator. Here, guests can relax on comfy chairs overlooking the casino. Many come to smoke, relax or think. The area is rather spaced out with room to walk and includes a place for shooting basketball hoops. It includes a "Living Room" with sofas to be accessed by the guests.
The Planet Hollywood showroom is also located here. It features different shows every once in a while, mostly adult shows. The current as well as the most popular so far is called "Peepshow" and Tony n' Tina's Wedding.
"The Spa by Madara" is located on this floor. Two fine dining restaurants-KOI and Strip House are present here, right across from the Wedding Chapel.
The swimming pool in this resort is can be accessed through the sixth floor rather than the ground level. The area overlooks the Strip with a view of the north and south. It features two pools and two hot spa one of each in both the South and North Strip. The one in the "North Strip" section features VIP cabanas for renting. In between is a bar/grill/snack-bar with a patch of grass lined with pool chairs for guests to sit and eat.
North Strip View from snack bar area
The pool usually opens from 9am -7pm and the bar from 10am -7pm . On Fridays and Saturdays, DJ's spin popular music from Noon to 4pm.
Planet Hollywood Resort features rooms that meet its Hollywood theme. The resort has 52 floors (with the final two being VIP) and each room is dedicated to a certain movie such as Backdraft (movie). Rooms feature actual props from the film and stuff like a picture or two. The rooms range from standard to luxurious "Panorama" suites with a view of the whole Las Vegas Strip.
Rooms include:
* Hollywood Hip: standard room with a Hollywood "hip-style". Choice between on king bed or two queen. It is 450 square feet, has two speaker phones, an ironing rack, oversized bathtub, shower, and 42" Plasma Television. A purple sitting chair is also available by the window.
This room is also available in fountain view room which offers a remarkable views of the Bellagio Resort and Casino and is fountain water-show. It has the same accommodations as the Hollywood Hip (unless it's a suite) and is usually available at an extra charge.
* Resort room: similar to the Hollywood Hip but larger and has more accommodations. It is about 560 square feet with a choice between a king bed or two queens. It has the same ironing board, oversized bathtub, and Wired/Wireless Internet (for a fee). What is extra other than extra space is that this offers two windows and two chairs. It offers a sofa, double sinks, and ambient bathroom lighting.
* Resort Vista: not only does this room have a great view but it is also 570 square feet with king size bed, marble bathroom floors, oversized soaking tub, writing desk , coffee table and sofa. This is an add-on to the other mentioned features.
* Panorama Suite: about 1,255 square feet this is perhaps considered the most elegant room in the resort. It has a panorama, 180-degree view of the Las Vegas Strip from living room. It features luxurious accommodations like a double door foyer entrance , two sofas or one sofa and several chairs, one 52" flat screen TV in living area, dining area, wet bar with refrigerator, adjoining powder room, large writing desk, separate bedroom area with couch and table, one 36" flat screen TV in bedroom, oversized soaking tub with retractable wall and an iPod station in bedroom.